50K views on YouTube …3D at IKEA😎

A year ago Chaosgroup released this video on how we work with 3D at IKEA. It’s been played 50K times now….that’s a lot for a 9min interview-stile thing!!! I’m so proud of being part of this at IKEA, with so many talented people at work!

(Some of the tech is already replaced by newer and better ways, but the team and the results are still stunning 😉

Off to GDC week!

I’m off to a week at GDC, packed with meetings every day! Really looking forward to meet some really brilliant people!

And take a tour on the expo floor. Anything special you think I should look at then send a DM.

Nathan Fariss from PIXAR talked at our IKEA event in Älmhult today

Nathan Fariss from PIXAR talked at IKEA Communications Days event in Älmhult today. Nathan Fariss, Sets Supervisor, Pixar Animation Studios talked about “Story-Tellling Sets: The ‘how’ and ‘why’ of Building a Digital World”.

Amazing how similar things can be even if we are in totally different industries. It’s a lot of hard work with talented people, working together, to be able to make it look great!

I met Nathan at SIGGRAPH 2012 and was invited to present at the PIXAR office in 2013. This is still one of the most fun talks I have done working for IKEA to date. We have talked about having Nathan at IKEA for several years…finally we made it happen.