Awards/Press/Articles/Podcasts

VR Award 2017 – best use of marketing in VR

IKEA winner speech at VR awards

Interview here

Articles/Podcasts

2018 March – PUTTING THE CGI IN IKEA: HOW V-RAY HELPS VISUALIZE PERFECT HOMES by Chaosgroup. video on YouTube here

2018 February – WHERE MEATBALLS MEET TECHNOLOGY: IKEA IN THE VR WORLD


2016 August – CG Garage #84 podcast 1:15 (20K listenings in a year)- Martin Enthed – IKEA

2014 June – CG Society –CGSociety – Building 3D with IKEA

2012 August – Wall Street Journal –“IKEA’s New Catalogs: Less Pine, More Pixels”

Press Releases
2016 April – “IKEA Launches Pilot Virtual Reality (VR) Kitchen Experience for HTC Vive on Steam”  Steam store link