Articles/Podcasts /Press/Awards

Podcasts

2022 Jan“3D Commerce in the Metaverse” – Open Metaverse Podcast 

2020 June – XRfor Business Podcast – Delivering Digital Meatballs in AR, with IKEA’s Martin Enthed

2016 August – CG Garage #84 podcast 1:15 (20K listenings in a year)- Martin Enthed – IKEA

Articles
2018 March
PUTTING THE CGI IN IKEA: HOW V-RAY HELPS VISUALIZE PERFECT HOMES by Chaosgroup. video on YouTube here

2018 FebruaryWHERE MEATBALLS MEET TECHNOLOGY: IKEA IN THE VR WORLD

2014 June – CG Society –CGSociety – Building 3D with IKEA

2012 August – Wall Street Journal –“IKEA’s New Catalogs: Less Pine, More Pixels”

Press Releases
2016 April“IKEA Launches Pilot Virtual Reality (VR) Kitchen Experience for HTC Vive on Steam”  Steam store link

VR Award 2017 – best use of marketing in VR
IKEA winner speech at VR awards
Interview here