Category Archives: VR

IKEA winner at VR Awards!!!

IKEA winner at VR Awards!!!

At the VR Awards event tonight in London (Monday9th of October) IKEA won the category “most creative use of marketing in VR” categoryamong the 10 nominees. This for the “IKEA VR Experience “ launched on steam in April 2016. As I have been part of this project from birth to last update I felt really proud stepping up on stage receiving this on behalf of IKEA Communications AB!

Link to all winners!

Steam release today – IKEA VR Pancake Kitchen

Steam release today – IKEA VR Pancake Kitchen

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Welcome to the IKEA Virtual Reality kitchen experience published on steam, where you can make some virtual pancakes. Our IKEA kitchen specialist will guide you through some of the key apsects of a well-planned kitchen. And look out for the instructions that will help you to prepare those perfect pancakes. This is the VR experience we have been running in 4 IKEA stores in March/April/May (read about it here).  Well done Jimmie and Andreas and our  friends at Emissive!

Link to steam store page here
Link to press release here

It is our second release on steam following the “IKEA VR Experience” last year on steam here if you missed it!