Recording on VIMEO of my talk “IKEA VR/AR/MR and meatballs” and the Lab that I held in Vegas 14th of November. If you want to know more about what we do these days and the 9 focus areas at the IKEA Digital Lab…then watch this.
It’s also the same I did at the VR Conference and VRST the week before.
At the VR Awards event tonight in London (Monday9th of October) IKEA won the category “most creative use of marketing in VR” categoryamong the 10 nominees. This for the “IKEA VR Experience “ launched on steam in April 2016. As I have been part of this project from birth to last update I felt really proud stepping up on stage receiving this on behalf of IKEA Communications AB!
Welcome to the IKEA Virtual Reality kitchen experience published on steam, where you can make some virtual pancakes. Our IKEA kitchen specialist will guide you through some of the key apsects of a well-planned kitchen. And look out for the instructions that will help you to prepare those perfect pancakes. This is the VR experience we have been running in 4 IKEA stores in March/April/May (read about it here). Well done Jimmie and Andreas and our friends at Emissive!
Understanding MR/VR development in China in 5 days…..I’m going to try as I fly there now. My first time in China. Have all days packed with meetings, in different cities every day, almost. This will be interesting…..