Recording on VIMEO of my talk “IKEA VR/AR/MR and meatballs” and the Lab that I held in Vegas 14th of November. If you want to know more about what we do these days and the 9 focus areas at the IKEA Digital Lab…then watch this.

It’s also the same I did at the VR Conference and VRST the week before.

Link to recording at Vimeo here!

IKEA winner speech at VR awards ?

Interview here…

IKEA winner at VR Awards!!!

At the VR Awards event tonight in London (Monday9th of October) IKEA won the category “most creative use of marketing in VR” categoryamong the 10 nominees. This for the “IKEA VR Experience “ launched on steam in April 2016. As I have been part of this project from birth to last update I felt really proud stepping up on stage receiving this on behalf of IKEA Communications AB!

Link to all winners!

Going to VR Awards in London! IKEA nominated….

“IKEA VR Experience” shortlisted in the “Most Creative use of Marketing in VR” category for the VR Awards! Link to full list

Steam release today – IKEA VR Pancake Kitchen

Welcome to the IKEA Virtual Reality kitchen experience published on steam, where you can make some virtual pancakes. Our IKEA kitchen specialist will guide you through some of the key apsects of a well-planned kitchen. And look out for the instructions that will help you to prepare those perfect pancakes. This is the VR experience we have been running in 4 IKEA stores in March/April/May (read about it here).  Well done Jimmie and Andreas and our  friends at Emissive!

Link to steam store page here
Link to press release here

It is our second release on steam following the “IKEA VR Experience” last year on steam here if you missed it!

Story about our pancake kitchen…from our Creative team! When they made the storyboard for the IKEA VR Pancake Kitchen! 

Link to 6 takeaways from designing a VR story 

IKEA Canada Invites Customers to Flip Pancakes in New Virtual Reality Kitchen.  Tests will also run in Sweden and Belgium!

Link to article about it!