…was really fun, especially the Q&A session with all the brilliant and fun questions.
This was the third year I did this, and I loved it!
Wharton WEMBA students in Stockholm
This also became my last public talk working for IKEA so it will have a special place in my heart. Thanks for keeping the secrets and for inviting me to really interesting discussions over dinner in the evening.
For the ones that have never looked at Customer Lifetime Value work from Peter Fader, you should really look at it. You can from very little historic data predict, down to every customer, the value of their future interactions with that company, more accurately than you would think. Link to presentation by Peter (jump to 16:45 if you want to see how little data one needs, to predict the future)
Thanks for inviting me to speak, Wharton team, Peter and the WEMBA students! #WhartonMBA #WEMBA @Peter Fader
I honestly don’t know what to say or where to start. Just a huge thank you for all the acknowledgment of the work we’ve done at IKEA, that I’ve been part of and lucky enough to be allowed to share with the world.
I was especially touched by the comments from IKEA’s competitors who said that we , or I, helped lead the way for them. I never really saw you as competitors. We don’t compete in computer graphics, we compete with the physical products we sell.
Sharing how we did things, and what problems needed solving, was always part of my “master plan” , because spreading that knowledge lowers costs and simplifies things for everyone. And I’m grateful that IKEA allowed me to do it that way.
So Again, thank you ❤️ for all the hundreds of heartwarming comments and the over a thousand of thumbs ups, hearts, and applauds.
As a, for me, famous “person” once said… 🚀“To infinity and beyond!” 🚀
The daily 3-hour commute has finally reached the end of its orbit—and as of today I’m ready to explore a new chapter in the galaxy 🚀.
My IKEA journey has been nothing short of Amazing. The first 9 years were spent pioneering CG/3D for high-end photorealistic image production at scale—bringing digital visuals alongside traditional photography to a global audience. The next 9 years allowed me to build an amazing team and lead the innovation efforts that prepare IKEA for a spatially aware, AI-supported future.
I also had the privilege of igniting IKEA’s involvement in open standards initiatives with AOUSD and MSF, and over the past five years, contributing to Khronos—serving as Vice President and helping shape future-forward collaborations.
To all my managers these years, teammates, and IKEA friends across the many IKEA companies—and to the brilliant minds and inspiring collaborators outside IKEA—thank you for believing in me and supporting my ideas throughout this journey.
You’ve made these 18 years truly unforgettable ❤️.
And if you miss me and want my advice, you know that my answer always is 42 or a 418 response! If that does not solve the problem, I’m still just a DM away from you.
My commute to and from the Office in 7 min (takes 3:20 in normal time). 7 new cars, 20 times around the earth or over a year of my life 24/7 I have spent to work for IKEA. One of my last mornings on my way to work. I have seen a lot of beautiful sunrises during the years.
My last recorded public talk working for IKEA in US at AWE 2024
IKEA got VR award for most creative use for marketing 2017
Develop 3D live presentation 2016 after the first 9 years!
So now let’s see what the next 9 years will bring!
Thanks so much, all the people spending time looking at the IKEA use case. So far 20 days after the event it’s been viewed over 10,000 times and it is the most viewed talk from the event (at this moment in time😎), and I get so many nice comments and new connections from it, as I ask for it in the end.
Thank you Sonya Haskins and the AWE team, I had a really lovely time at AWE in June this year doing the presentation live on mainstage the first day.
Talk titel -> “IKEA’s Journey Through 3D Visualization and Spatial Computing”
I was recently invited (mid December 2021) to talk to Marc Petit (Epic Games) and Patrick Cozzi (Cesium) on their podcast about the Open Metaverse. This was the 9th episode and following a bunch of really nice talks before me this was an honor and I had fun doing it. You find it here:
In one of its first deliverables, the Working Group has published a sneak peek at the upcoming guidelines by releasing a high-level summary of the topics that will be covered—including file formats, coordinate systems, geometry, materials, textures, lighting and publishing targets. This summary has been published in Markdown on GitHub under the CC BY 4.0 license. Khronos is inviting feedback, suggestions and contributions from the industry to help guide and improve the full guidelines..
IKEA (INGKA Group) acquired Geomagical Labs, a leading US-based development company of 3D and visual AI solutions for interactive home furnishing inspiration, based in Silicon Valley, California.
Today IKEA announces Studio Mode – a new upcoming feature for IKEA Place that will harness the capabilities of Apple’s new iPad Pro to create a more personalised and realistic home furnishing experience.
IKEA Place is already one of the most popular AR apps available today. Studio Mode takes it to the next level by interpreting users’ existing homes to render home furnishing solutions that complement their space and style.
See also IKEA joins Khronos Board and Deep Learning jobs at IKEA Digital Lab!!Apple Ipad Pro video
More info in the press-release here
