…was really fun, especially the Q&A session with all the brilliant and fun questions.

This was the third year I did this, and I loved it!

This also became my last public talk working for IKEA so it will have a special place in my heart. Thanks for keeping the secrets and for inviting me to really interesting discussions over dinner in the evening.

For the ones that have never looked at Customer Lifetime Value work from Peter Fader, you should really look at it. You can from very little historic data predict, down to every customer, the value of their future interactions with that company, more accurately than you would think. Link to presentation by Peter
(jump to 16:45 if you want to see how little data one needs, to predict the future)

Thanks for inviting me to speak, Wharton team, Peter and the WEMBA students!
#WhartonMBA #WEMBA @Peter Fader