Category Archives: IKEA

Best SIGGRAPH so far…feeling good!

I leave SIGGRAPH with a feeling of excitement. No other year have it felt like people talk so much about what’s close at hart for a retailer like IKEA when it comes to CG.

  • Make Material move between render engines, define once render anywhere.
  • Open, collaborative standard for 3D scenes like USD.
  • Better High end materials, for offline use as well as compressing it to real-time renderable.
  • Focus on retailers like us as the 3D commerce group in Khronos

Suddenly you don’t feel so alone anymore……as we did presenting the first time publicly at SIGGRAPH in 2013.

Feeling good leaving SIGGRAPH 2019….but already miss the energy during these 5 days meeting brilliant people….. looking forward to next year already!

PS..Thanks for bringing back the “Geek Bar”at SIGGRAPH …’s simply the best๐ŸŽ‰


Join us at the 3D commerce BOF @ SIGGRAPH #KhronosBOF

Join us at the Inaugural 3D Commerce Birds of a Feather Session at Siggraph!

We will discuss our efforts to align the retail industry’s 3D assets and specifications to optimize workflows and minimize distribution costs in the retail sector. The BOF will provide insight into the goals and directions of the 3D Commerce group so that interested parties can judge if they want to get involved. Join and help us lead a disruptive change in terms of product digitalization and pushing e-commerce to the next level!

Thursday, August 1, 2019
10am – 11:30am
Los Angeles Convention Center
Room 507

Read about 3D Commerce here!

50K views on YouTube …3D at IKEA๐Ÿ˜Ž

A year ago Chaosgroup released this video on how we work with 3D at IKEA. It’s been played 50K times now….that’s a lot for a 9min interview-stile thing!!! I’m so proud of being part of this at IKEA, with so many talented people at work!

(Some of the tech is already replaced by newer and better ways, but the team and the results are still stunning ๐Ÿ˜‰