The daily 3-hour commute has finally reached the end of its orbit—and as of today I’m ready to explore a new chapter in the galaxy 🚀.
My IKEA journey has been nothing short of Amazing. The first 9 years were spent pioneering CG/3D for high-end photorealistic image production at scale—bringing digital visuals alongside traditional photography to a global audience. The next 9 years allowed me to build an amazing team and lead the innovation efforts that prepare IKEA for a spatially aware, AI-supported future.
I also had the privilege of igniting IKEA’s involvement in open standards initiatives with AOUSD and MSF, and over the past five years, contributing to Khronos—serving as Vice President and helping shape future-forward collaborations.
To all my managers these years, teammates, and IKEA friends across the many IKEA companies—and to the brilliant minds and inspiring collaborators outside IKEA—thank you for believing in me and supporting my ideas throughout this journey.
You’ve made these 18 years truly unforgettable ❤️.
And if you miss me and want my advice,
you know that my answer always is 42 or a 418 response!
If that does not solve the problem, I’m still just a DM away from you.
7 new cars, 20 times around the earth or over a year of my life 24/7 I have spent to work for IKEA.
So now let’s see what the next 9 years will bring!
Martin who?? Seriously though, congrats on an amazing run! And thanks for all the inspiring talks over the years, always great attending your talks, and chatting with you. Can’t wait to see what’s next for you!